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Head of Performance Marketing / Paid Growth
Remote- Warsaw - Remote , Mazowieckie, Poland
- Berlin / Remote, Berlin, Germany
- London/Remote, Greater London, United Kingdom
- Zurich , Zürich, Switzerland
+3 moreMarketing & Sales
Job description
Why Oviva?
To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.
By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.
We are an award-winning and largest digital health provider in Europe. We are rapidly expanding across the UK, Switzerland, Germany, France and now Poland. You will be joining an organization that has treated more than 500.000 patients to date and is opening a new shared service in Poland to support our global operations.
Join Oviva's dynamic Growth Marketing team as the Head / Director of Performance Marketing / Paid Growth (dependent on experience) based in either Germany, Switzerland, UK or Poland, reporting to our Senior Director of Growth Marketing.
The role:
As the Head of Performance Marketing, you'll spearhead Oviva's Paid Growth initiatives, with a strong focus on efficiency and growth in Germany (with the highest paid budget), but also expanding paid efforts and channels in UK and Switzerland. Your mission is to broaden our reach, target the right audience, increase our efficiency / decrease our cost per lead, and liaise with the product team to convert them into leads, ultimately supporting Oviva's growth and helping as many patients as possible.
Your main objectives include scaling existing paid channels (Meta, Native, Google, TV) in all three countries (focus on Germany), but also exploring new paid channels and with this diversifying our media mix. You’ll also work on improving performance in Switzerland and launching our marketing efforts in the UK. This role requires innovative thinking to measure success beyond last-click performance, particularly for more upper-funnel channels, and involving the right experts for advertising regulations, especially when involving weight-loss medication in the UK and Switzerland.
Job requirements
Key responsibilities:
Strategic goals:
Scale paid online and offline channels (e.g., TV) in Germany
Expand the paid portfolio, moving towards a full-funnel marketing strategy
Test and strategize brand awareness campaigns
Grow paid marketing efforts in Switzerland and the UK
Operative responsibilities:
Set and steer budget and KPIs for paid channels with the Senior Director of Growth Marketing
Manage campaigns with team on a weekly basis, ensuring optimal performance in Germany and Switzerland
Innovate and test new campaigns within Meta, Google, and Native
Manage TV advertising budgets and optimisation strategies
Collaborate on creative content for Paid Social
Lead and test new paid channels
Improve reporting infrastructure and insights for efficiency and performance of paid channels, campaigns, and individual ads
Collaborate with:
You will collaborate closely with the Organic Growth Lead, Senior Growth Product Manager, and General Managers of Germany, the UK, and Switzerland, while managing the Performance Marketing team, including a Paid Social Specialist, a freelancer for Google Ads, and various agencies for TV, Native, and YouTube ads.
What are we looking for you to bring:
Expertise in holistic customer acquisition and lead generation
Strong background in global performance marketing strategy and operative expertise with (select) channels
Analytical mindset with experience in performance marketing KPIs and tracking frameworks
Customer-centric approach with proficiency in data analysis and experimentation
Exceptional team management and collaboration skills
Proactive, solution-oriented attitude
Fluent German speaker, fluent in English
Desirable:
Background in healthcare and startup environments
Education & qualifications:
Bachelor’s degree in marketing, economics, business informatics, or a related field
5+ years experience in Digital/Performance Marketing
Past leadership experience
Deep knowledge of digital and offline ad platforms (Google, Meta, Native, TikTok, TV)
Proficient in web analytics (e.g., GA4), CRM tools (e.g., Salesforce), Wordpress (nice-to-have), and reporting tools (e.g., Looker Studio)
Strong marketing data analytics skills and command of Excel and Google Slides
What we offer:
The opportunity to make a meaningful impact in revolutionising healthcare
Exciting and rewarding role in the high-growth environment
Training and development opportunities
We embrace flexibility & remote working
We provide a home working allowance to enable you to set up your workspace in a way which suits you
Competitive salary
Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:
We put the patient first, We measure & improve, We build winning teams
Oviva is passionate about creating an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We're Proud to be a Disability Confident Employer
Please click ‘Apply’ today and take your next step towards a career with Oviva.
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