Marketing and Content Manager

Join our dynamic team in digital health and help us scale our growing business. We are currently seeking a Full time Marketing and Content Manager!

Why Oviva?

To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions. Why? Because everyone deserves their healthiest self.

By blending behavioral change therapy with our unique technology, incredible team of passionate individuals, and innovative company culture, we are creating affordable and accessible app-based healthcare programs to tackle diet-related health conditions such as obesity and type 2 Diabetes. Our proven strategy has helped us become the award-winning and largest digital health provider, treating diet-related conditions in Europe. We operate within the healthcare systems to give people access to the medical care they need. We are rapidly expanding across Europe including the UK, Switzerland, Germany, and France. You will be joining an organization that has treated 500.000 people to date and is continuing to scale up.

The Role:

The Marketing Lead (B2B & Content) is a pivotal role responsible for shaping and executing our UK content marketing strategy to enhance brand presence and awareness. This role involves leading and managing marketing initiatives, collaborating with cross-functional teams, and ensuring alignment with Oviva’s goals. This role is essential in driving our marketing efforts B2B and making a significant impact within the NHS and future partners of Oviva. You will lead the creation and delivery of content to GP’s, NHS practices, and clinicians nationwide.

Working closely with our Global growth marketing team you will be working in a fast-paced environment focussed as the UK expert.

Key Responsibilities:

Strategic Marketing Leadership

• Develop and execute marketing strategies that align with our mission and goals.

• Enhance brand presence and engage healthcare professionals (specifically GP’s and Practice Managers)

Engagement Initiatives

• Increase platform awareness and utilisation among healthcare professionals (utilising CRM tools where appropriate)

• Promote Oviva’s journey and objectives.

Brand Awareness

• Drive brand awareness initiatives and maintain consistent messaging.

• Promote Oviva to the NHS, GP practices and other companies.

Content Creation

• Develop a content strategy and deliver identified components

• Manage brand assets and curate compelling content.

Initiative Management

• Lead and manage content marketing initiatives to meet KPIs and OKRs.

Cross-functional Collaboration

• Provide marketing insights and coordinate with cross-functional teams. (Partnerships, Bids and Account Management etc)

Campaign Planning

• Plan and execute integrated marketing campaigns.

• Monitor and optimise campaign performance.

Budget Management

• Recommend and manage marketing budgets.

• Ensure budget adherence and recommend adjustments as needed.

Performance Tracking

• Monitor and analyse marketing performance to refine strategies.

Line Management

• Oversee and mentor the marketing team to align with strategic goals.

• Support the continued professional development of the Marketing Team.

Key skills:

Essential:

• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.

• Expertise in content creation

• Proficient in using Salesforce Marketing Cloud

• Excellent communication and collaboration skills.

• Proficiency in marketing analytics and tools for tracking and measuring performance.

• Creative thinking and problem-solving abilities.

• Ability to work under pressure and meet tight deadlines

Desirable:

• Strong understanding of the NHS and its digital transformation initiatives.

Education & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in B2B marketing and content strategy, preferably within the healthcare sector.
  What we offer:

• You will have the opportunity to develop and attend clinical supervision sessions and training sessions in order to upskill and develop whilst in role.

• Personal learning & training leave allowance to support your development

• 33 days holiday (including bank holidays), plus Birthday day off & Volunteering leave

• Enhanced Family leave

• Competitive Salary & company pension

• Equipment allowance to support your home working set up

• We embrace flexibility & remote working

• A comprehensive well-being program; including Healthcare Plan & Employee Assistance Program

• The opportunity to make a meaningful impact in revolutionizing healthcare, across the UK and beyond in the high-growth environment
  
  

  Please note that due to the popularity of this role, we will only be able to contact shortlisted candidates for the interview.
  
  

  Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:
  
  

  We put the patient first, We measure & improve, We build winning teams.
  
  

  Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team.
  
  

  We're Proud to be a Disability Confident Employer
  
  

  Please click ‘Apply’ today and take your next step toward a career with Oviva.